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2 minutes · 5 questionsPick a coaching plan and answer 5 quick questions. It takes about 2 minutes, and I read every application myself.
By application
Coaching · Programs
Do it anyway.
Started, stalled, quit, repeat. I'll break the loop. Pick how much coaching you want.
Same weight, completely different body. 10 months.
- By application
- 4 Ace spots
- 3-month guarantee
- Stripe checkout
The proof
I didn't start here.
Six months in, I'd already changed a lot. Ten months in, this. About the same weight on the scale, completely different body. I dropped fat and built muscle at the same time, which is called a recomp. Now I coach people 1:1 online to do the same thing.
How: the same system I coach. Lift 3 to 5 days, hit a protein target, follow 4 food rules, check the numbers every week and change what isn't working.
About the same weight in both photos.
Compare
Side by side.
| Ace of SpadesFull access | The ProtocolBest for most people | The BlueprintInstant download | |
|---|---|---|---|
| Your program | Built for you, changed as you go | Built for you, changed as you go | Fixed 8-week plan with 2 swaps per exercise |
| Food | Protein target, portions, 4 rules. Adjusted by me | Protein target, portions, 4 rules. Adjusted by me | Protein target, hand portions, 4 rules |
| Check-ins | Every day | Every week | — |
| Calls with me | 2 a week (30 min + midweek) | 1 a week (20 min) | — |
| Replies | 7 days a week, first in line | Within 24 hours on weekdays | — |
| Form checks | Same day | From your videos | — |
| Trips, weddings, big nights | Planned for | Hotel and home versions | Hotel and home swaps |
| Guarantee | Hit your goals or 3 more months free | Hit your goals or 3 more months free | — |
| Length | 12 weeks | 12 weeks | 8 weeks |
| Spots | 4, one per ace | Open | Unlimited |
| Price | On your call Locked for all 12 weeks | On your call Locked for all 12 weeks | $35one time |
| Get it |
Coaching is by application. Whatever rate you start on stays locked for your whole 12 weeks.
How it works
Three steps to start.
Physique audit
Free · 20 minutes · Zoom20 minutes on Zoom, free. We look at your training, food, sleep and schedule, and I tell you the 3 things I'd change first. If it's a fit, you lock in your plan.
Start Monday
60-minute onboarding callWe do a 60-minute onboarding call, set your goals, and you start training the Monday after.
Going solo? is my 8-week plan as a PDF. Get it tonight and start Monday.
Inside the coaching
What a check-in looks like.
Weekly check-inExample, not a real client
Weight, 7-day average183.6−0.6 lb
Steps, daily average8,900+700
Training4 of 4Done
Sleep6h 50m2 short nights
Bench, top set185 × 5Stalled
PhotosSent✓
Will's reply
Weight's moving and everything's up except bench, and bench stalls when your sleep dips. Keep food where it is, add 10 g of protein at breakfast, and we swap bench to dumbbells for two weeks. Nice work this week.
01
You sendWeight, steps, training, sleep, photos and how the week went. Two minutes in the app.
02
I read everythingYour numbers, your lifts, your videos. Not a template, not an assistant. Me.
03
The plan changesFood, sets, exercises, steps. Whatever the numbers say, we change before it costs you a week.
04
We talkA call every week on The Protocol, two on Ace of Spades. You always know what to do next.
Is this for you?
Be honest.
For you if
You've started more than once and it never stuck. You'll train 3 to 5 days a week and show up to your check-ins. You want someone checking, not cheering.
Not for you if
You want it done in 4 weeks, you're not going to do the work, or you're going to ghost when it gets boring.
You don't need a noble reason. "I want to look better" is enough. Most guys say "health" out loud and mean this.
The guarantee
Hit your goals or I keep coaching you for free.
We set your goals together on day one. If you don't hit them in 12 weeks, I keep coaching you for free for up to 3 more months. All I ask is that you log at least 80% of your workouts and check-ins.
Day oneWe set your goals together on the onboarding call, in numbers.
12 weeksYou train, check in and we adjust.
Your partLog 80% of your workouts and check-ins.
Not there yet?I keep coaching you free for up to 3 more months.
Change your mind before the onboarding call? One message and the refund is done.
Questions
Before you apply.
How much does it cost?
Depends on the plan and how much coaching you want, so we go over it on your free call. No pressure, no pitch. You can pay in full or monthly. The Blueprint is a one-time $35. Rates go up Nov 28. Apply before then and the rate we agree on stays locked for your whole 12 weeks. The audit call is free.
Which plan should I pick?
Want results and someone checking your work every week? The Protocol. Know you need someone on you every day? Ace of Spades. Just want the plan and you'll do it yourself? The Blueprint. Still not sure? Apply for The Protocol and we'll figure it out on your call.
What if I change my mind?
Cancel any time before your onboarding call and you get every dollar back. After that, the guarantee still has your back, and everything is spelled out in the coaching agreement you sign.
What happens on the physique audit?
We go over your training, food, sleep and schedule. You leave with the 3 changes I'd make first, whether we work together or not.
Do I need to lose weight to look better?
Not always. I stayed about the same weight and my body completely changed, because I lost fat and built muscle at the same time. That's called a recomp. On your audit call I'll tell you if it's the right move for you.
I've never really lifted. Is that okay?
Yep. I start you where you are, teach you every movement and check your form from videos you send me.
How much time does it take?
3 to 5 training days a week, your call. Most sessions take about an hour, including a 10-minute walk at the end. On coaching, add one call with me a week (two on Ace of Spades).
Is it all online?
Yes. Your program, check-ins and messages are all in the Everfit app, and our calls are on Zoom. Train at any gym, in a hotel or at home. Traveling? I'll switch you to a hotel or home version.
Do you coach hybrid athletes?
Yes. If you want to lift and run, I program both together so your running doesn't eat into your strength and your lifting doesn't wreck your runs.
How fast do you reply?
On The Protocol, within 24 hours on weekdays. On Ace of Spades, every day, 7 days a week, and you're first in line.
What do I need to start?
A gym or some weights, your phone for the Everfit app, and 3 to 5 hours a week. That's it.
Do I have to count calories?
No. I set your protein and portions, and you follow 4 simple food rules. If you want to weigh your food, you can, but you don't have to.
Got a question that isn't here? DM me @will.jordan0